The UST-project aims exactly at this: making everybody within the municipality to feel comfortable discussing sustainability and improve the work, no matter the starting point. The UST tools make it possible for any municipality (or the stakeholders of a committee for a yearly event) to start looking inside the organisation to assess where they are with promoting their sustainability work and what is feasible to improve. The self-assessment-tool made in a workshop format is excellent for bringing out the challenges and the strengths that the municipality has. Often it shows that we are already doing many sustainable things under the radar, but if put in a context of a continuous improvement the medium-long term value of it for all involved in the destination, the tourism will become more and more regenerative. Throughout this handbook you will see how the UST partner municipalities balance these roles, depending on context and capacity. What matters is not choosing one role, but recognising how they reinforce each other and contribute to a whole. Promoting sustainable tourism through thoughtful policies and regulation can free up private engagement, good services make place-branding credible and strong partnerships feed fresh ideas back into policy. Welcome to the handbook FINAL HANDBOOK 9 Click here to learn more about the UST project with Johan Cavallini from SveDest, the lead partner of the project. Click here to discover how the UST handbook can support your municipality, with insights from Johan Olofsson of SveDest, the project’s lead partner.
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