UST Handbook ENGLISH

UST Project Lindström describes: tourism as a means to community development, not just an end in itself. At the same time, Xixona’s experience shows that success requires continuous reflection on inclusion and long-term vision. What voices are still missing? What steps are being taken to ensure fair access to opportunity? These are the types of questions that Forsemalm would encourage us to ask by checking our lenses—looking inward to challenge our assumptions and broaden our view of what success means. Scandiano’s Spergolonga event is another example of the shift. While it celebrates food, wine and landscape, its real strength lies in the networks it builds. Local clubs, environmental associations, businesses, and civil protection services all come together to shape the event. This reflects Joakim’s call to work across sectors and mind the gaps —and the municipality’s role as an enabler of that ecosystem is key. Still, there is room to go further. As both Kristina and Joakim highlight, goal conflicts are not to be feared, but should be embraced as opportunities for deeper collaboration. Could Scandiano expand the event’s focus to include more direct conversations about sustainability, circular economy, or inclusion? Could stakeholders not traditionally linked to tourism be invited in the strategic work? Invited to co-create sustainable policies/ strategies? BUILDING PARTNERSHIPS WITH PURPOSE: SCANDIANO In Falköping, we see one of the clearest examples of cross-departmental collaboration and long-term planning. By working toward SDG 15 (Life on Land), the municipality has adopted a place-based strategy that links tourism to biodiversity, resident wellbeing, and inter-municipal partnerships. This echoes Kristina Lindström’s argument that destination development must be aligned with public governance and environmental goals. However, as Falköping’s own reflections show, this work is not without challenges. Creating a “truly sustainable destination” requires political mandate, readiness to act across silos, and the ability to listen and adapt—a theme central to Forsemalm’s call for inner shifts as much as external ones. REIMAGINING GOVERNANCE: FALKÖPING 18

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