What are the main challenges you face in your municipality when working with sustainable tourism planning? Our biggest challenge is time. Initially, it takes time to familiarize ourselves with the issues and to build competence in how sustainability is reflected in our work. It also requires time to understand and implement different tools—for example, this year we are using *GreenTime* for the first time in connection with Kalmar City Festival. GreenTime is a tool for certifying sustainable events. 1 We are particularly proud of the destination strategy we were tasked with by the political leadership to develop. It includes a decision to work according to the GSTC – the Global Sustainable Tourism Council’s international standard for developing sustainable destinations. The fact that the strategy has been approved by the municipal council shows there is strong political backing for this work. What achievement are you most proud of? 2 For us, sustainability is naturally integrated into everything we do. By working with all three dimensions of sustainability, we create better conditions for the tourism industry to run viable, year-round businesses. We also improve accessibility so that everyone can enjoy our destinations and experiences. Last but not least, we safeguard cultural heritage and natural environments for future generations. Why are these issues important? 3 At the same time, tourism businesses must take responsibility for their impact, and visitors need to respect the places they visit. Sustainable tourism is a shared responsibility that must be grounded in long-term thinking and local conditions. MUNICIPALITY OF KALMAR SYLVIA NYLIN CEO of Destination Sigtuna, former CEO of VisitKalmar UST Project 12
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