Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them. Pr. nr.:2022-1-SE01-KA220-VET-000089744 Upskilling municipal staff competences on planning and managing sustainable tourism Module 4 : The Ecosystem OF WINS Level : Basic
✓ SDG 17 is about partnerships and collaboration for sustainable development. ✓ Sustainable tourism is a holistic approach that aims to balance the social, economic, and environmental conditions of destinations. ✓ Municipalities govern a tourism ecosystem, involving a diverse range of actors with different goals and needs. ✓ Successful approaches to sustainable and regenerative tourism relies on the creation of partnerships and collaboration with stakeholders. In this module, you will learn that… Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them. Pr. nr.:2022-1-SE01-KA220-VET-000089744
Many communities have a vision for a more sustainable future, one where tourism doesn’t just thrive but enriches the municipality through sustainable development. However, many of the issues are not under the direct control of the municipality. In this module, we will explore how municipalities can actively engage stakeholders to turn a vision of a better destination for visitors and residents into reality. Sustainable and regenerative tourism is a complex and dynamic system that involves a wide range of actors, from visitors and hospitality businesses to local residents and community-based organisations. At the heart of it all is the municipality’s ability to actively engage and collaborate with these stakeholders. By creating a platform for dialogue and partnership, municipalities can ensure that tourism development is first and foremost about the enrichment of the lives of those who call the destination home. In this module, we will discuss the importance of partnerships and collaboration in sustainable tourism and explore different models for engaging in sustainable tourism from a municipal perspective. INTRODUCTION Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them. Pr. nr.:2022-1-SE01-KA220-VET-000089744
✓A municipality governs a tourism ecosystem with diverse actors and needs. ✓Active engagement and collaboration with stakeholders is key to sustainable tourism. ✓Create partnerships for a shared view of the role of tourism. The ecosystem is in your hands The tourism ecosystem is a complex and dynamic system that involves a wide range of actors, from visitors and hospitality businesses to local residents and community-based organizations. It is important to understand the whole tourism ecosystem and the different actors involved. At the heart of successful sustainability efforts is the municipality’s ability to actively engage and collaborate with these stakeholders over time. Once the stakeholders are identified, the next step is to create a platform for dialogue and collaboration in order for the partnership to have a shared view of the role of tourism. Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them. Pr. nr.:2022-1-SE01-KA220-VET-000089744
Being the central point of many win-win relationships is essential for sustainable and regenerative tourism. These relationships are based on mutual trust, respect, and understanding, and aim to create shared value and benefits for all parties involved. However, successful implementation of SDG 17 means more than just promoting win-win relationships. It means facilitating knowledge sharing and collaboration among all stakeholders and being the caretaker of the tourism ecosystem. WIN-WIN Relationships Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them. Pr. nr.:2022-1-SE01-KA220-VET-000089744
Win-win relationships can lead to successful outcomes for all stakeholders, while also caring for the destination. Examples of this can look like: ✓ The municipality partners with local food producers to promote heritage and culture, while the food producers gain access to new markets and a stronger sense of place. ✓ The municipality provides infrastructure, such as biking paths, and a guide company introduces their visitors to the food producers and the landscape. ✓ The municipality and local entrepreneurs inspire and empower local residents to use the bike paths for recreation and buy local products, fostering a stronger sense of pride in their community and acting as ambassadors when meeting visitors. What does winning mean? Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them. Pr. nr.:2022-1-SE01-KA220-VET-000089744 ‘’Regularly monitor and evaluate the outcomes of the partnerships and collaborations to ensure that they are delivering the intended benefits for all stakeholders.’’
Transformation trough partnerships Methods for tourism planning generating spaces for dialogue and projects for cooperation and horizontal learning. https://www.youtube.com/watch?v=6_wHmL_gJPo Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them. Pr. nr.:2022-1-SE01-KA220-VET-000089744 https://www.youtube.com/watch?v=6_wHmL_gJPo
Successful implementation of SDG 17 means being the central point of many win-win relationships. The role of the municipality is to facilitate knowledge sharing and collaboration among all stakeholders. This can be done by: ✓ Establishing clear roles and responsibilities. ✓ Monitoring and evaluating the outcomes of the partnerships on a regular basis. ✓ Involving the local community in dialogue around tourism and visitors. ✓ Promoting collaboration, innovation and respect for the local environment and culture. ✓ Showcasing tourism partnerships that benefit local entrepreneurs. The central point Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them. Pr. nr.:2022-1-SE01-KA220-VET-000089744 “Better places to live, better places to visit” The Barcelona Declaration of European Regions for Competitive and Sustainable Tourism’’
Give some relevant information that conveys the information in the table Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them. Pr. nr.:2022-1SE01-KA220-VET-000089744 The stakeholder map By using a stakeholder map, you can gain a better understanding of the key players and dynamics in your destination, and you can identify opportunities for collaboration and partnership. ✓A stakeholder map can help you to identify a diverse range of actors and groups, including visitors and tourism entrepreneurs, local residents and community-based organizations. ✓By mapping out the relationships you can gain a better understanding of the key players and dynamics in your destination, and you can identify opportunities for collaboration and partnership. ✓A stakeholder map can also help you to keep track of your partnerships and win-wins, and to ensure that your tourism development is inclusive, sustainable and responsible. Informed Involved Partnerships Visitors Tourism entrepreneurs Local business Community based organisations
In this module, we have explored the role of SDG 17 - Partnerships for the Goals - in sustainable and responsible tourism, and we have discussed different models and strategies for engaging in partnerships and collaborations. We have also highlighted the importance of people and partnerships in achieving the SDGs, and we have provided examples and case studies to illustrate these concepts and ideas in action. In this slide, we will summarize the key takeaways from this module, and we will encourage the audience to apply these takeaways in their own context. ✓SDG 17 is about partnerships and collaboration for sustainable development. ✓A municipality governs a tourism ecosystem, involving a diverse range of actors with different goals and needs. ✓Successful approach to sustainable and regenerative tourism relies on the creation of partnerships and collaboration with stakeholders, something that the municipal organisation is uniquely positioned to do. ✓Win-win relationships can lead to successful outcomes for all stakeholders, while also caring for the destination. The role of the municipality is to facilitate knowledge sharing and collaboration among all stakeholders. ✓Stakeholder mapping is a useful tool to keep track of partnerships and regular monitoring is needed to make sure partnerships really are win-win. KEY TAKEAWAYS Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them. Pr. nr.:2022-1-SE01-KA220-VET-000089744
Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them. Pr. nr.:2022-1-SE01KA220-VET-000089744
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