Module 3

Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them. Pr. nr.:2022-1-SE01-KA220-VET-000089744 Upskilling municipal staff competences on planning and managing sustainable tourism Module 3 : SDG 15 – life on land Level : Basic

Insert some short learning objectives: ✓ Understand the significance of Sustainable Development Goal 15 (SDG 15): Life on Land, specifically in the context of municipal governance and policy-making. ✓ Learn strategies for preserving ecosystems, protecting biodiversity, and promoting responsible travel within the framework of SDG 15. ✓ Gain insights into the critical message of SDG 15 for community well-being and environmental sustainability, and its implications for municipal decision-making. ✓ Recognize the importance of aligning tourism practices with environmental conservation goals and European Union directives. In this module, you will learn… Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them. Pr. nr.:2022-1-SE01-KA220-VET-000089744

Welcome to learn about Falköpings County in Western Sweden—a unique blend of natural beauty and cultural heritage. Situated by one of northern Europe’s leading bird lakes, this region offers an immersive experience in wildlife and local traditions. Managed by the County Administrative Board, the nature reserve has undergone significant restoration, making it a popular destination for tourists. The annual crane dances alone attract over 100,000 visitors, contributing to the local community's growth and tourism industry development. Aligned with Sustainable Development Goal 15, you will learn the basics of how Falköpings County works to preserve life on land. Through its recognized efforts, this region serves as an example of sustainable conservation practices combined with cultural appreciation. Join us to see how Falköpings County has implemented success and learn how to implement them in your own context INTRODUCTION Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them. Pr. nr.:2022-1-SE01-KA220-VET-000089744

What is SDG 15 Content Slide #1 SDG 15 – life on land SDG 15 and tourism Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them. Pr. nr.:2022-1-SE01-KA220-VET-000089744 Sustainable Development Goal 15 is all about Life on Land. Protect land ecosystems, halt biodiversity decline, foster a healthier environment for all. Where sustainable tourism meets conservation. It's about preserving ecosystems, protecting biodiversity, and promoting responsible travel.

From sustainable tourism to cultural preservation, SDG 15 emphasizes harmonizing tourism with environmental care by engaging communities, supporting local businesses, and working across borders to find new partners. Content Slide #2 Harmonizing Tourism and Conservation: The Role of SDG 15 Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them. Pr. nr.:2022-1-SE01-KA220-VET-000089744

1. Cross-Department Collaboration Content Slide #3 Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them. Pr. nr.:2022-1-SE01-KA220-VET-000089744 Tip: Invite for a coffee a colleague from a neighboring department. Initiate a conversation on how you can collaborate to enhance efforts in protecting life on land through your respective roles. In the context of your municipality, crossing borders refers to extending collaboration beyond your immediate departments or sectors. This involves reaching out to various departments, such as transportation, environment, and culture, to coordinate efforts in promoting sustainable tourism. By breaking down silos and working together across different areas of expertise within the municipality, you can enhance the impact of tourism initiatives and ensure a holistic approach to preserving culture and nature. Begin by reaching out to neighboring departments within your municipality. Collaborate with transportation, environment, and cultural sectors to align efforts towards sustainable tourism. Together, you can leverage diverse expertise and resources to kickstart initiatives that preserve nature and culture while promoting responsible travel. It's vital to recognize that our responsibility extends beyond our municipality's borders. We need to collaborate with environmental organizations and county administrations to safeguard our environment and natural resources effectively. This collaboration is crucial as it requires everyone to work together towards a common goal. Harmonizing Tourism and Conservation: The Role of SDG 15

2. Community Engagement Content Slide #4 Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them. Pr. nr.:2022-1-SE01-KA220-VET-000089744 Tourism has the power to both elevate and erode; its impact depends on how deeply we listen to the voices of those who call a place home. - Unknown In the pursuit of implementing SDG 15, involving local residents in tourism planning processes is paramount. This engagement ensures that initiatives are not only aligned with the municipality's goals but also resonate deeply with the values and priorities of the community. By actively seeking input from locals, particularly regarding cultural preservation and environmental conservation, the municipality can foster a sense of ownership and commitment among residents towards sustainable tourism efforts. Local Perspective: Locals possess invaluable knowledge about their community's culture, environment, and needs. Their insights are essential for crafting sustainable tourism strategies that respect and preserve local traditions and resources. Tip: Take the first step by requesting an invitation to introduce municipal initiatives at the yearly meeting of different local community society. This offers a platform to hear firsthand from residents about their perspectives on how tourism impacts their land and livelihoods.

3. Collaborating with Local Tourism Business Content Slide #4 Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them. Pr. nr.:2022-1-SE01-KA220-VET-000089744 Tip: Visit local tourism businesses to discuss how to preserve life on land together. Engage with them to learn and share ideas for sustainable practices. Tourism businesses have a direct impact on local ecosystems and communities. By collaborating with them, municipalities can encourage and incentivize sustainable practices such as waste reduction, energy efficiency, and responsible tourism activities. This contributes to the preservation of biodiversity and ecosystems, aligning with SDG 15's objectives of protecting life on land. Additionally, tourism businesses often interact directly with visitors, making them valuable allies in raising awareness about environmental conservation and cultural preservation. Through partnerships, municipalities can work with these businesses to promote educational initiatives, eco-friendly tours, and responsible behavior among tourists. This helps to foster a greater appreciation for nature and culture while minimizing negative impacts on the environment.

Interactive slide #1 We must take responsibility for what we set in motion and think long term rather than obsessing over the number of overnight stays! Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them. Pr. nr.:2022-1-SE01-KA220-VET-000089744 https://youtu.be/xZXmi9awHUg?si=Ggr--3LnNj7Qn41F

Preserving Life on Land: The Vital Role of SDG 15 in Sustainable Tourism 1. Community Engagement: Local residents and businesses, as experts of the land, play a crucial role in tourism planning processes, ensuring initiatives align with community values and priorities. 2. Cross-Sector Collaboration: Collaborating across departments within the municipality and partnering with external entities like tourism businesses and environmental organizations enhances the effectiveness of sustainable tourism efforts. 3. Promotion of Sustainable Practices: Encouraging tourism businesses to adopt sustainable practices such as waste reduction, energy efficiency, and responsible tourism activities contributes to the preservation of biodiversity and ecosystems. 4. Raising Awareness: Utilizing tourism businesses as allies in raising awareness about environmental conservation and cultural preservation among visitors helps foster appreciation for nature and culture while minimizing negative impacts on the environment. KEY TAKEAWAYS Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them. Pr. nr.:2022-1-SE01-KA220-VET-000089744

Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them. Pr. nr.:2022-1-SE01KA220-VET-000089744

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