The ecosystems approach is different from a social capital approach. Social capital builds on the idea that networks and partnerships are built around relationships and that these relationships themselves help boost your win conditions. It is a theory that has received criticism for maintaining the status quo and for rewarding those who already have strong relationships. An ecosystems approach recognises that there is a whole system of interdependent parties already in place in the destination. It is the municipality’s role to be the caretaker of this ecosystem, listen to different perspectives and help create a balance between different and diverse parts of this ecosystem. Ecosystems vs social capital Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them. Pr. nr.:2022-1-SE01-KA220-VET-000089744 Helpful tip: Make sure your ecosystem is not made up of “the usual suspects”, meaning the same stakeholders that you always work with. Invite new voices, small entrepreneurs, community representatives and groups with less social capital and help create win conditions for them so that the whole ecosystem can thrive.
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