Content Slide #8 Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them. Pr. nr.:2022-1-SE01-KA220-VET-000089744 4. Engaging the Local Politicians Four times a year, the tourist manager of Falköping arranges day trips for the leading politician to visit local tour companies. These excursions serve as valuable opportunities for the politician to gain insight into the companies' operations, challenges, and successes. Moreover, they facilitate meaningful discussions on sustainable tourism between the politician and the tourist manager, fostering a shared understanding of the principles and practices of sustainability in tourism. Once a year, we organize a bus tour that invites local tour operators, providing an opportunity for everyone to meet and learn about other businesses in the area. During the tour, we visit and introduce peer companies around Lake Hornborgasjön. Additionally, updated information is provided by the County Administrative Board, which manages the Hornborgasjön Nature Reserve. We also arrange one-on-one Swedish Fika meetings with local tour operators. During these meetings, we listen to their thoughts and challenges and share our vision and work towards a sustainable destination through place development. 3. Working Closely with Local Tour Operators
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