Module 1

Autenticity pays off! Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them. Pr. nr.:2022-1-SE01-KA220-VET-000089744 Protecting the integrity of the Christmas Fair in Xixona is crucial for supporting local businesses. Challenges necessitating strategic planning to preserve the fair's unique local identity : - Capacity limitations - Increased demand Xixona prioritizes local participation to sustain its distinct character. Strict measures ensure fair authenticity, permitting only registered local entities to participate, with aligned products and services. 2009 2010 2011 2023 2015 2018 2021 2022 33% 50% 67% 177% 200% 323% 367% 30.000 140.000 127.000 90.000 83.000 50.000 40.000 45.000

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