Xixona is famous for its traditional Spanish turron, a sweet made from sugar, honey, local almonds, and egg. This delicacy has been produced in the city since the Middle Ages and remains its primary trade. In addition to turron, entrepreneurial families from Xixona began selling ice cream to cater to the growing coastal tourism after the Spanish dictatorship. By alternating between turron production in autumn and ice cream sales in spring and summer, these families ensured a year-round income. The traditional nougat industry in Xixona has faced challenges from changing preferences, competition, and globalization, leading to decreased employment and income. This decline contributed to higher unemployment and financial insecurity. Demographic shifts and economic crises exacerbated the situation. In 2006, an idea about a Christmas Fair, attracting tourists and stimulating the economy, came up. The aim was to support local businesses and generate employment opportunities. The idea gained support and three years later, the first Christmas Fair became a reality. It marked a turning point for Xixona, bringing hope and prosperity to the city. The fair's success demonstrated the power of collaboration and innovation in revitalizing the community. INTRODUCTION Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them. Pr. nr.:2022-1-SE01-KA220-VET-000089744
RkJQdWJsaXNoZXIy NzYwNDE=